Style: maxi-evolution

From our humble prehistoric ancestry, men and women have evolved to the sophisticated and politically correct beings that we are. Our capacity to rationalizes on a pc level is the rabbit in the race against the turtle, genetic evolution.

(Bill Blass)

From our hunting and gathering days; men and women have evolved to see differently. Women; tend to gravitate to color. Presumably from our need to find colored berries and root vegetable. As women, what we notice first about a style, decoration, or look is the color. We tend to like neutral colors with a pop of color. Like a nude face, with a bold lip.

 In contrast, men from their days of hunting, see movement before color. In order to hunt efficiently, men needed to be able to instinctually  react to muscle twitches. Many sports psychologist believe that the male ability to see movement in action is the reason why male professional sports play at a higher level.

(Calvin Klein Spring 2012) 

When it comes to fashion, men are attracted to how fabric hangs and moves on the body. Think: Oscar De La Renta, Jason Wu, Karl Lagerfeld, Calvin Klein. Male designers, design with movement in mind. Clothing that flows effortlessly on and around the body is elegant, sexy, and beautiful.

(Mulberry Spring 2012)

Mix in some flow to your wardrobe with flowing skirts, blouses and dresses. The maxi look is dominating summer fashion. To keep the maxi look fresh, stick to rental pastel colors like nude, and mint; or bold on trend prints.

Wear: Jason Wu for Target

Jason Wu's, is a prodigy  new aged fashion designer. Wu, a Taiwanese American Fashion designer began is career at age 9. He learned to sew, by designing looks for dolls. Wu designed for Integrity Toys all through high school. In his senior year, Integrity Toys, named Wu their creative director. During Wu's senior year of high school he became more interested in high-fashion and made decided to become a fashion designer. Wu's designs are modern, sophisticated, fresh, and always ready to wear.

 Jason Wu's, Mischief collaboration for Target hits stores, and online, on Sunday. Wu's line will be available for shoppers from February 5th  2012,  in of course limited quantity, until March 6th 2012. 

The line is all Wu, showcasing his signature style of easy to wear elegance; at a discount. Wu's Line for Target is odd priced (to psychologically communicate value) the line ranges from: $19.99-$59.99.

Past designer collaborations for discount stores have opened with chaos. When,  Missoni for Target opened in September 2011 the demand from shoppers crashed the Target website. And the Versace collaboration sparked heated fist fights between shoppers at a Hong Kong store. Here's to hoping, for smooth shopping  at Target and Jason Wu, or to chance to finally break out the aerobic kick-boxing moves.

Peplums please!

Peplum n, pl-lums:

1.) Clothing and fashion, a flared ruffle attached to the waist of a jacket, bodice, dress, etc.

2.) A variant of peplos: Peplos n, pl: Clothing and Fashion in ancient Greece the top part of a woman's atrire caught at the shoulders and hanging in folds to the waist.

3.) A wicked fashion trend that has been dominating the spring 2012 runways. Peplums are fabric embelishments that instantly create a curvasious hour glass figure on any body. Peplums were popular in the '80's as well as in the 40's. For 2012, the look is more polished and sophisticated that the over glam-ed 80's look, while still managing a playful look.