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Saturday, February 4, 2012

Wear: Jason Wu for Target

Jason Wu's, is a prodigy  new aged fashion designer. Wu, a Taiwanese American Fashion designer began is career at age 9. He learned to sew, by designing looks for dolls. Wu designed for Integrity Toys all through high school. In his senior year, Integrity Toys, named Wu their creative director. During Wu's senior year of high school he became more interested in high-fashion and made decided to become a fashion designer. Wu's designs are modern, sophisticated, fresh, and always ready to wear.

 Jason Wu's, Mischief collaboration for Target hits stores, and online, on Sunday. Wu's line will be available for shoppers from February 5th  2012,  in of course limited quantity, until March 6th 2012. 

The line is all Wu, showcasing his signature style of easy to wear elegance; at a discount. Wu's Line for Target is odd priced (to psychologically communicate value) the line ranges from: $19.99-$59.99.

Past designer collaborations for discount stores have opened with chaos. When,  Missoni for Target opened in September 2011 the demand from shoppers crashed the Target website. And the Versace collaboration sparked heated fist fights between shoppers at a Hong Kong store. Here's to hoping, for smooth shopping  at Target and Jason Wu, or to chance to finally break out the aerobic kick-boxing moves.

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