We all have our special place, where we feel perfectly content. Corona the beer company has employed the concept of finding your beach to their latest ad campaign. I like the metaphor behind the concept, because it acknowledges a universal difference in the search for utopia. The beer company is currently running a commercial that features a snowboarder ripping up the slopes of a sand filled mountain.
As a winter enthusiast; I struggled with the believability of the ad. I really love what Corona is attempting to market, however I personally have no desire to ever ride on sand: the dust would be annoying, and awful to taste; and the sand particles would forever be stuck in my gear. If I were to ever shred on sand, I would be so petrified of falling and munching a huge mouth full of sand that I would not be able to enjoy a single second of my ride.
So, I decided to define my beach. Sand free.
And land locked in Alberta.